|
 |
 |
For Aurelio Barreto, his retail
chain C28 all started with a vision from God to have Christian
stores in malls across the nation. C28 derived its name
from a biblical reference in Colossians 2:8, which states
that "it not about this world but all about Christ,"
At that time, the retail concept had never been proven
before. There were thousands of Christian stores, but
none for youth. Today there are four C28 stores throughout
Southern California.
|
| |
| Manufacturers are also basing their entire business
on the Christian message. "You can't open a
surf magazine without half naked women hawking their
products or seeing businesses like Billabong shortening
their name to Bong," said attorney Jason Davis.
"There are millions of people who do not want
to support certain businesses because they market
their products with sex and drug innuendos, but
the alternative choices were very slim." In
response, Davis created a Christian surf label,
eden surfboards, which markets surfboards and surf
apparel to directly compete with the name brand
labels. |
|
 |
|
|
|
