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At first glance, there is
little difference between eden surfboards' products and
that of main stream surf labels. Many customers may not
even realize that they are wearing surf apparel with a
Christian message. But a look under the label or a visit
to their website and customers can see their Christian
message.
This concept of marketing Christianity subtlety is not
new. In & Out Burgers has been marketing their Christian
message for years. On the bottom of every drinking cup
is a reference to John 3:16, the often quoted verse "that
God so loved the world, he gave his only begotten son."
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| Nor is Christian branding likely to disappear
anytime soon. "For years businesses have been
secularized and the character and values of the
leaders of those businesses have been something
the public just had to accept" said Jason Davis.
"But this has all changed; Mel Gibson has shown
the public that that if you have a Christian message
that you want the world to know about, you shouldn't
be afraid to market it." |
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